GTA Hartlepool
Release date - 19/12/11 – As it is near Christmas it is likely that more people will buy it for Christmas presents. Announcement date January 2010
Trailers – May 2010 first trailer – shows the streets and main character, November 2010, trailer to show ore of the area and other characters, third and final trailer will introduce cars, women, missions, gang members.
Teasers – a day in the life of Milbank road in 30 seconds
Print media – adverts in specialist games magazines such as Edge, Gamepro and Game informer
TV Media – adverts of the game near its release date
Online Media - banners on games and specialist websites
Advertising - Posters on bus stops, billboards
Guerrilla marketing – Stick pictures of characters around on lamp posts, ask council if can graffiti houses
Viral marketing – Pages and groups on facebook.
Synergy and convergence – When you buy the game you get a discount to buy clubland cd
